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Content Guide: Basics of SEO Content

In combination with technical SEO measures, search engine optimized or SEO content online ensures that your website is more visible in search results. This increases the likelihood that potential customers will actually find you when they search on Google & Co. However, optimized website content is only one of many factors for a good ranking – albeit a very important one. Since the Panda update 2011, however, Google has placed great emphasis on content that actually offers the reader added value. Make text creation a top priority in your company. In this blog article we will show you how you can optimize texts, images and videos so that you can achieve high online visibility even in times of numerous Google search algorithm updates .

1. What is SEO Content?

To understand what SEO content is, it can be helpful to break the phrase down into its components. “SEO” refers to the search engine optimization, or the process of optimizing a website so that people can easily find it through search engines like Google. By “content” online marketing experts mean all information that can be found on the Internet and consumed there. Put together, this means: SEO content is any content that was created with the aim of generating organic traffic through search queries.

It is important to keep in mind that if organic traffic is your only goal, your results will suffer. To keep both the search engines (which will reward you with high rankings over time) and potential customers and returning visitors, you need to offer value beyond search engine optimization.

2. What types of SEO content are there?

Google likes websites that update their content regularly – and a blog is a great platform for that. But if your entire SEO strategy is only focused on blogs, then you are not realizing your potential. There are ways that you can go beyond blogging and write great content that will add value to your readers and drive leads.

We like to refer to these different types of content as “vehicles” . If a content strategy is your map (or your path to success), then the content vehicles are the ways in which you actually achieve your goal.

Here are some types of content that you can use for your search engine optimization:

2.1 Whitepapers and Articles

Building a comprehensive library of robust white papers and articles on your website is one of the best ways to show visitors (and Google) that you actually know what you are talking about . This content should be filled to the brim with expert technical information and should focus on more permanent topics for a long “shelf life”.

White papers and articles are longer and more detailed than regular blog posts, and often contain step-by-step instructions and process-driven information designed to help your audience do something better; these should be specific and to the point.

Listings that are compiled in the form of easy-to-scan bulleted lists or numbered lists, are one of the most effective of all content types.

Case Studies – A report on how your product or adult seo specialist india helped a customer solve their problem.

2.2 Blog Entries

A blog is a forum where companies can connect with their customers on a more personal level . A blog post is written content aimed at how-to topics, lists, questions, messages. Blog content is usually more chatty, consistent, and succinct than white papers or articles. However, long-form blog posts (like this one here) also tend to do well in terms of sharing and rankings. The more content is posted on your blog, the more traffic it gets.

2.3 Press releases

When your target audience wants to catch up on the latest news, many turn to national and local media. Submitting press releases to these journalists and editors is a great way to expand your brand coverage and potentially get high quality link referrals back to your website that Google really likes.

Press releases can be written about any type of company news you want to share, including:

  • Company growth & milestones: New location, change of company name, restructuring, new office / new location, partnerships and changes in management
  • Products and Pricing: Free shipping offers, new products / services, contests, free sample offers, and product name changes
  • Thought Leadership: New market research regarding your business, awards won, free educational resources, media appearances and comments.
  • Customer Approvals : Case Studies, Customer Acquisition Milestones, Endorsements from Celebrities and Public Figures
  • Branding : rebranding, website upgrade, change of company name and product name.
  • Community Engagement : Participating in a local charity, recent donations, internship programs, and volunteering
  • Corporate / industrial  events : Upcoming seminars, trade fair appearances, sponsorship of events, etc.

2.4 Infographics

Content doesn’t always have to be written. Visual content is an invaluable marketing technique in today’s world.

An infographic presents valuable information or data in a way that connects to those in your audience who are more visually oriented. Studies show that infographics almost always get more views and engagement on social media than other types of content. A well-designed infographic has everything you need to get off to a viral start.

2.5 memes

Memes? Yes, you know those hilarious pictures with text that your employees are likely looking at to waste time while in a hurry? Well, they can actually have business value too. Delighting your customers with humor and entertainment is a great strategy for promoting social media sharing with minimal effort.

2.6 images

If you pursue the theme of visual content, embedding stock images or photographs in your written content can add tremendous value to your blogs and articles. According to Jeff Bullas, articles with images get 94% more overall views than articles without images. Custom images are better suited to make your business look even more personable, but stock images do well too.

2.7 Data visualizations & illustrations

While creating custom charts, graphs, and illustrations is a huge investment of time, it can reap serious benefits for companies that can afford the expense. Illustrations generate visual interest that makes your written content appear unique and outstanding.

2.8 videos

It is estimated that up to 80 percent of millennials will watch a video before making a purchase decision. With statistics like this, how can you not at least factor in the potential power of video in your content marketing strategy? YouTube and other online platforms are making it easier than ever for you to upload or embed videos on your website.


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